1992.in

Brand guidelines · v0.1 · Sep 2026

1992.in brand

The identity system for 1992.in — logo, colour, type and stationery, and how to use them together.

About the name. The number '1992' signifies a pivotal year in Indian history, associated with significant social and cultural shifts.

02

Colour

A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.

PrimaryButtons, links and key moments#3A4A63RGB 58, 74, 99
DeepHeaders and dark grounds#25324ARGB 37, 50, 74
AccentHighlights and emphasis#C58A3ARGB 197, 138, 58
InkBody text#1A1F2BRGB 26, 31, 43
GroundPage background#F2F4F7RGB 242, 244, 247
03

Typography

Three faces, each with one job. All are free to use from Google Fonts.

Aa

Display · Space Grotesk

Headlines and the wordmark

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Text · Inter

Body copy and interface

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Mono · IBM Plex Mono

Labels, data and code

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Type scale

H1 · 56pxRelive the Moments of '92
H2 · 36pxRelive the Moments of '92
H3 · 24pxRelive the Moments of '92
Body · 17pxRelive the Moments of '92
Caption · 13pxRelive the Moments of '92
04

Logo usage

A few rules keep the brand recognisable everywhere it appears.

1992.in
✓ Do — On light grounds, with clear space
1992.in
✓ Do — Reversed on the deep brand colour
1992.in
✗ Don't — Don't stretch or squash it
1992.in
✗ Don't — Don't recolour it
1992.in
✗ Don't — Don't place it on busy backgrounds
1992.in
✗ Don't — Don't add effects or outlines
05

Stationery

Business cards, letterhead and email signature.

1
1992.in
1992.in
Founding Team
hello@1992.in
www.1992.in
—
Founding Team
1992.in
hello@1992.in · www.1992.in
1992.in hello@1992.in
www.1992.in
1992.in
06

Social

Profile picture, cover image and the link preview that appears when the site is shared.

Link preview image for 1992.in
07

Explorations

Alternative wordmark directions considered for 1992.in. Each downloads as SVG.

1992.in
01 · Serif authority
1992.in
02 · Geometric sans
1992.in
03 · Monospace
1992.in
04 · Grotesk
1992.in
05 · High contrast
1992.in
06 · Condensed
1992.in
07 · Soft geometric
1992.in
08 · Rounded
1992.in
09 · Reverse